OK, I just bought this today, and it is brilliant. I'm going to actually start a thread in the Hangout. We all need to know this. Yes, I'm still inhaling nicotine, but there isn't the tar, tobacco, etc. in it. I find myself sucking on it more than I would a normal cig, but I don't feel like having one, and believe me, I know when I need one. Every smoker needs to try this. No, the satisfaction isn't the same, and I may decide on an actual cig from time to time. But for someone like myself who needs a twelve step process, this is amazing.