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Harden Sniffs a Deal

Discussion in 'Houston Rockets: Game Action & Roster Moves' started by Fantasma Negro, Dec 11, 2020.

  1. Fantasma Negro

    Fantasma Negro Member

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    [​IMG]

    Innovative smart home fragrance brand, Pura, announced today that NBA All-Star and 2018 MVP, Houston Rockets shooting guard, James Harden has joined the company as an investor and will also serve as Creative Director.

    “I first invested in Pura because I loved the product and the team behind the brand,” said Harden, “Now that I’ve been more involved working closely with everyone, I see they are creating a completely new market in the home fragrance industry. They have something special here which is exciting to be a part of and contribute.”

    Pura is a transformative smart home diffuser, which gives users the freedom of controlling scent intensity, swapping between 2 fragrances of choice, and setting custom scent schedules from any smart device. In his role, Harden will serve as an advisor to the executive and creative teams and help grow brand awareness.

    Lorenzo McCloud, Harden’s business manager said, “When James and I found Pura we knew right away this would be big and could see that James could make a big impact here.”

    With Pura, the NBA star adds another high-profile investment to his already impressive portfolio, which includes the sports drink BodyArmor, a body- and skin-care brand tailored specifically for athletes (Art of Sport), and the sock company Stance, among others.

    “We are thrilled to partner with James Harden and have him join our growing team,” said Pura Co-Founder Richie Stapler. “Working together to express who he is through the power of fragrance has definitely been such a great experience for us.”

    The aromatherapy diffuser market is projected to be worth $3.22 billion by 2027, according to Grand View Research. The smart home appliances market could reach $92.72 billion.

    https://respect-mag.com/2020/12/james-harden-joins-pura-as-creative-director-and-investor/
     
    #1 Fantasma Negro, Dec 11, 2020
    Highlyrated, daywalker02, treyk3 and 1 other person like this.
  2. Nimo

    Nimo Member

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    I smell BS
     
    #2 Nimo, Dec 11, 2020
    Richie_Rich, T for 3, daywalker02 and 3 others like this.
  3. mightybosstone

    mightybosstone Member

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    This thread headline stinks.
     
    #3 mightybosstone, Dec 11, 2020
    msn, bro2044, Erbnwarfare and 6 others like this.
  4. napalm06

    napalm06 Huge Flopping Fan

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    Great news, thanks. not sure why other posters are being hostile
     
    #4 napalm06, Dec 11, 2020
  5. htownrox1

    htownrox1 Member

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    IBTL
     
    #5 htownrox1, Dec 11, 2020
  6. Sep11ie

    Sep11ie Member

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    Game changing news
     
    #6 Sep11ie, Dec 11, 2020
  7. don grahamleone

    don grahamleone Contributing Member

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    Can it cover up noxious odor?
     
    #7 don grahamleone, Dec 11, 2020
    jch1911 likes this.
  8. jch1911

    jch1911 Member

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    Real clutchfans NOSE a good thread when they smell it ;) :p:Do_O:rolleyes:
     
    #8 jch1911, Dec 11, 2020
    D-rock likes this.
  9. DreamShook

    DreamShook Member

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    [​IMG]
     
    #9 DreamShook, Dec 11, 2020
    bro2044 likes this.
  10. treyk3

    treyk3 Member

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    I'm a fan of this product.

    It's basically a febreze/ glade plug in that you can control with an app and has customizable lighting features.
     
    #10 treyk3, Dec 11, 2020
  11. daywalker02

    daywalker02 Member

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    [​IMG]
     
    #11 daywalker02, Dec 11, 2020
    jch1911 likes this.
  12. Tfor3

    Tfor3 Member

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    yep.
     
    #12 Tfor3, Dec 11, 2020
  13. Nimo

    Nimo Member

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    or the smell of alcohol, weed, and used condoms.
     
    #13 Nimo, Dec 11, 2020
    payaso likes this.
  14. Os Trigonum

    Os Trigonum Contributing Member
    Supporting Member

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    #14 Os Trigonum, Dec 11, 2020
  15. Texanasiafan

    Texanasiafan Member

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    Shocking that WOJ and SHAMS both did not break this news before OP.

    I hope TMZ will hire you.
     
    #15 Texanasiafan, Dec 11, 2020
    Jontro likes this.
  16. R=$

    R=$ Member

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    smells like beard spirit.
     
    #16 R=$, Dec 11, 2020
  17. T for 3

    T for 3 Member

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    I love when these articles and tweets and stuff have "quotes" that are as if the player/celebrity is speaking but it is clearly just some grunt working for him.
     
    #17 T for 3, Dec 11, 2020
  18. BallaDoc

    BallaDoc Member

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    Big brain moves. If the product hits its ridiculous valuation Harden can buy the Rox from fertitta and then he’d truly be willing to spend. Harden displaying the long game and bbiq again
     
    #18 BallaDoc, Dec 11, 2020
  19. Highlyrated

    Highlyrated Member

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    Lmaooooo
     
    #19 Highlyrated, Dec 11, 2020
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