They made History by being only the 4th tam to win 3 straight. Phil tied History with 9 titles, and beat out Pat Riely for the winnest playoff coach of all-time(156), yet no one seems to care. I don't consider watching Shaq "sumo wrestle back step" his way into the lane for 10 seconds and elbow left and right and score. thats not Exicting, entertaining, or apart of the fundamentals of the game. LEARN the damn game, SHAQ and play the right way
<u>Yahoo article</u> <I><B>Viewership of the NBA Finals no doubt also suffered from a glut of marquee sporting events on TV, including hockey's Stanley Cup Finals, World Cup Soccer competition featuring a strong U.S. team, interleague Major League Baseball games, French Open tennis and thoroughbred racing's Belmont Stakes. </i></b> The world cup is played at night. NO body watches horse races, Tennis draws about 500,000 viewers( no big deal) But the thing is basketball is played during the evening. Stop making excuse's, Media. Please
