Teams emphasizing "unity" in their marketing outreach

This is the link Clutch was asking for I think. But the interesting thing I noticed was the reference to "team unity" in a full page ad the Kings must have ran. Seems "unity" is a common marketing theme... perhaps due to the Piston's win (emphasizing the importance of "team play" over superstars"?). Anyway, I hope I am posting the link correctly...http://www.sacbee.com/content/sports/story/11346869p-12261442c.html