Companies That Get ‘Woke’ Aren’t Going Broke — They’re More Profitable Than Ever

Lol…. Imagining being so weak minded you have to get giddy over job losses and measure your ideology’s success over market value….

Conservatives have no media to call their own… except their fake news that payed massive fines over the coordinated election lies.

‘Sound of Freedom’ is a box office hit. It has an unusual ticket strategy
https://www.ketv.com/article/sound-of-freedom-unusual-ticket-strategy/44641498

 

Lol….. @Os Trigonum @AroundTheWorld @tinman are y’all burning your Barbies that you play with your neighborhood children?

Conservatives are protesting Greta Gerwig's feminist blockbuster 'Barbie' by setting dolls on fire and calling for boycotts
https://www.businessinsider.com/greta-gerwig-barbie-conservatives-burning-dolls-ben-shapiro-2023-7

 

Looks like conservatives learned how to juice the system after this massive flop in 2022….


Right-Wing Flop of the Year: Dinesh D’Souza’s 2000 Mules
The election denial propaganda film was praised by the likes of Donald Trump and Marjorie Taylor Greene—and utterly tanked at the box office.
https://newrepublic.com/article/169549/dinesh-dsouza-2000-mules-right-wing-flop-year

 

an eg would be Constellation Brand, https://www.wsj.com/articles/constellation-brands-modelo-q1-earnings-report-2024-924d08aa

Constellation Brands reported an 11% increase in beer sales in the latest quarter as its Modelo Especial brand became America’s top beer, highlighting a reshuffling of the U.S. market ahead of a critical holiday for brewers and distributors.

 

Lol “Right Wing nut jobs are FURIOUS at Barbie…”

 

I guess I'm not a right wing nutjob. Haven't been following whatever discussion there might be about Barbie at all.

 

Congrats man. Let's throw a party. First culture wars nonsense news cycle you don't care about. I'm proud of you and I'm not being sarcastic.

 

Me either. I think my 6 yr old daughter wants to see it but from what I understand, it may be a little too mature for her age group.

 

More profitable than ever.

 

Yes, they learned a lesson about marketing to new potential consumers (when so many of their current ones were a-holes). It's something of which intolerant folks can be very proud.

 

Are you a shareholder of this company?

This is equivalent of incel 16 year old male teens spamming wnba YouTube videos with memes about pay and how it's draining money from the NBA.

Why do you care? Are you that privileged in life where these are the issues of your time?

 

"They loved this country because it is a free country and people are allowed to do what they want. But it was never meant to be on a beer can and never meant to be pushed into people’s faces,” said Busch.

No one even knew about this except people who followed Mulvaney. Bud Light didn't publicize it. Some right wing whackjob saw it, then went overboard with faux outrage. The people who pushed this in people's faces were those on the right.

 

I think the lesson is that you need to read the room.

If you want to push certain agendas, e.g. NASCAR and beer brands probably don't work as well as certain products used by woke white leftist urban Karens. So when you hire your marketing team, you might want to hire people who are closer to your target demographic (in any direction - you wouldn't want a middle-aged white country music fan to run marketing campaigns for a hip hop crowd).

 

Vergecast had some interesting insight on what this means for the influencer economy. IG/Youtube/tiktok folks made a bulk of their money from sponsorships or merchandising as opposed to platform ad revenue.

Companies, in turn, hired these internet ad execs to place small bets in order to "nudge" niche audiences into different offerings. Obv this "small bet" backfired, but it goes to question how this type of viral economy can either broaden brand appeal or dilute it as if it were a can of light beer.

Less folks are getting paid by ads these days...

 

This is the new "war on Christmas"

There is no lesson here. It's just a **** show of fake outrage to generate hate for a small community of people. Why? A combination of social media algorithms where negative outrage reactions generate more engagement and therefore as revenue and the wealthy and powerful just wanting society to concentrate on bs issues rather than actual issues.

 

Exactly. If the right wanted, it could tank ANY industry leader than relies heavily on the right wing demographic. Tomorrow FoxNews could accuse NASCAR of being woke, find the most random small thing NASCAR did in the past 10 years to be sold to their audience than NASCAR is "woke"... and guess what... NASCAR would tank.

This is the risk in your business model that you have in relying on a demographic that is in a cult mindset and will follow anything their propaganda tells them. It's a volatile market to sell to, and Budweiser found that out the hard way.

 

Nah

 

Probably why they tried sending the beer can in the first place. The right is the biggest cancel culture snowflakes out there, so they needed to diversify their target consumer.