1. Welcome! Please take a few seconds to create your free account to post threads, make some friends, remove a few ads while surfing and much more. ClutchFans has been bringing fans together to talk Houston Sports since 1996. Join us!

  2. ROCKETS GAMEDAY
    David Weiner (aka @BimaThug) joins Dave for live Rockets postgame after the team takes on Luka, LeBron and the Lakers.

    LIVE! ClutchFans on YouTube
Welcome ClutchFans Live

Music Licencing

Discussion in 'BBS Hangout' started by Jeff, Dec 10, 2000.

Tags:
  1. Jeff

    Jeff Clutch Crew

    Joined:
    Feb 14, 1999
    Messages:
    22,412
    Likes Received:
    364
    I was just wathing something on VH1 about Moby and I realized just how important what he did with his last album was.

    His album, Play got NO play on radio because of the same typical stuff - doesn't fit any format. So, instead of packing it in, he sold it out. Well, sort of...

    What he did is licenced the use of EVERY SONG ON THE CD to different commercials but ONLY the one's of his choosing.

    As a result, his songs got tons of play on TV and radio and his album sold millions. What this did was give artists another outlet for their music AND gave them the template for how to do it.

    I'm not a big fan of the idea of selling out, but wierd times in the music biz call for creative solutions and, if you can choose the advertiser, so be it. With all the flap over Napster, it is nice to see someone finding creative ways to market themselves when the music biz won't.

    ------------------
    Mmmmmmm. Sacrelicious.
     
    #1 Jeff, Dec 10, 2000
  2. Rockets R' Us

    Rockets R' Us Contributing Member

    Joined:
    Jul 31, 2000
    Messages:
    3,009
    Likes Received:
    105
    Um, isn't it spelled Licensing?

    ------------------
    Francis out top, 9 seconds on the clock, he gives a no look pass to Cuttino Mobley, 4 seconds left, Mobley passes to an open Langhi in the corner with 1 second left! Langhi at the buzzer.......YES!!! How Sweet It Is!!
     
    #2 Rockets R' Us, Dec 10, 2000
  3. mc mark

    mc mark Member

    Joined:
    Aug 31, 1999
    Messages:
    26,195
    Likes Received:
    472
    Jeff,

    Interesting thoughts about creative marketing.

    What about Pearl Jam coming out with something like 50 CD bootlegs (or was it 75?).

    Now what could that possibly accomplish?



    ------------------
    'Deeds, not words, shall speak me.'
     
    #3 mc mark, Dec 11, 2000
  4. fadeaway

    fadeaway Member

    Joined:
    Apr 25, 2000
    Messages:
    14,843
    Likes Received:
    1,228
    The word can be spelled two ways: "license" and "licence."



    ------------------
    My dream job is to be a Houston Rockets towel boy.
     
    #4 fadeaway, Dec 11, 2000
  5. BrianKagy

    BrianKagy Member

    Joined:
    Feb 14, 1999
    Messages:
    4,106
    Likes Received:
    6
    Well, Volkswagen's use of "Pink Moon" did wonders (relatively speaking) for Nick Drake. Although he's been dead for almost 30 years.
     
    #5 BrianKagy, Dec 11, 2000
(You must log in or sign up to post here.)

Share This Page

Style
ClutchFans Dark

  • About ClutchFans

    Since 1996, ClutchFans has been loud and proud covering the Houston Rockets, helping set an industry standard for team fan sites. The forums have been a home for Houston sports fans as well as basketball fanatics around the globe.

  • Rockets Content

  • Support ClutchFans!

    If you find that ClutchFans is a valuable resource for you, please consider becoming a Supporting Member. Supporting Members can upload photos and attachments directly to their posts, customize their user title and more. Gold Supporters see zero ads!


    Upgrade Now