I refuse to click on the link in case the guy was being serious - he doesn't deserve additional hits. But, I really want to check to make sure this this isn't a parody piece...
Just look like something from Old Navy of A&F..... whatever, not terrible but do not see how it is great either.
Cut the city/state/borough a licensing check, assuming they do the same thing trademark-wise as Kentucky did (the non-urban legend reason why Kentucky Fried had to switch to KFC). Then have a logo with just Brooklyn in cursive letters. No Nets, New York references or even hint of a basketball; jersey, hats and warm-ups would have been awesome. Go full r****d and make the alternate jerseys cammo. Incidentally I really hope Javitz and this relocation works out and they get a really good cross town rivalry going.
Some more fuel for the fire -- Here’s the Brooklyn Nets’ new logo, designed by Jay-Z The primary logo — that far-left, blacked-out shield with "NETS" and a B-emblazoned basketball in the crest, zealously called "the new badge of Brooklyn" by a very optimistic Nets CEO Brett Yormark — was designed by part-owner and hip-hop legend Jay-Z, one of the most famous and successful musicians ever to come out of Brooklyn. Based on the gear available for purchase at the Nets' team store, the team seems to be leaning pretty hard on hip-hop references in an attempt to tether the team to Brooklyn's rap history. To wit: • Multiple "Hello Brooklyn" shirts, a shoutout to "B-Boy Bouillabaisse" from the Beastie Boys' 1989 classic "Paul's Boutique." • A wood sign that reads "Sure Shot," referencing the popular track off the Beasties' 1994 record "Ill Communication." • Shirts referencing "Brooklyn Go Hard," Jay-Z's 2008 hit with Kanye West and Rihanna. [Related: Jay-Z, Miami Marlins' Hanley Ramirez hang out in NYC] • A shirt trumpeting "THE BKLYN WAY," a shout to a line from legendary Brooklyn rapper The Notorious B.I.G.'s first hit, 1994's "Juicy." • And my personal favorite of the rap references, a piece that namechecks "Brooklyn's Finest," the classic third track on Jay's 1996 album "Reasonable Doubt," on which he joined with Biggie to form a tandem they famously claimed would make enemies "[poop] their drawers." The coolest thing available, to me, though, is the team's heather grey "The Corner" T-shirt. The description, from the Nets' online store: It's a really cool image, but also could present the first test of how consumers and the NBA itself will respond to the team's decision to go all-in on hip-hop-referencing marketing, which could potentially put the team's brand on something associated with the dicier side of such references. The two most popular explanations or reference points for sneakers thrown over telephone wires/power lines, which is the reference being made by the shoes hanging off the letters in "BROOKLYN," are that the kicks serve as either informal signposts/memorials indicating that someone was murdered in that spot in connection with gang violence, or as a marker thrown up by drug dealers to let prospective buyers know that they'd found a place of business. There are plenty of other potential explanations for the genesis of the phenomenon, according to the fine folks at Snopes, but those are definitely two of them, and the shirt sure seems to be steering toward those definitions, which makes it kind of an odd fit for a "show NBA basketball what Brooklyn's all about!" marketing campaign. Oh, well. It's a cool shirt, and I'd definitely buy it ... if it didn't have that pesky Nets logo on it.
not great but not terrible. i'm a big fan of less is more when it comes to design. the t-shirt and the logo could both be improved by simplifying.
Keep in mind this is meant for the urban Brooklyn demo, not the upper east side Manhattan crowd. So while simplicity is the ultimate form of sophistication, the poor prioritize the opposite of that. Gaudy colors, tacky combinations and as much "flava" as you can fit on the canvas. I'm surprised they aren't using every color on the rainbow with 3d holograms and ribbons hanging from the shirt. $2,000 rims and LCD screens on the back of $5,000 cars. It elevates them on the poor person social hierarchy. But the ironic thing is once they hit the jackpot, and are set for life, they go back to plain white shirts and blue jeans. Haha, isn't life wonderful? Holla at a playa. Ronny. 2012. Murdaa
